professional blogs

Katya Mulvaney

Personal branding: How to Create a Strong Personal Brand as a Photographer

First off, let me clarify that I am not a photographer talking about marketing; I am a marketer discussing how to build a personal brand...

Katya Mulvaney

6 Useful Tips to Better Understand Consent in Photography

Permission to photograph Consent in photography is something which contemporary photographers need to have an understanding of. The...

Katya Mulvaney

How photography has shifted our perspective of war

I have little doubt that many of you will have felt some degree of emotion stirred by the Russian invasion of Ukraine. Our news channels,...

Katya Mulvaney

how big brands are benefiting from diversity in ads

Inclusive marketing is when brands embrace diversity by including people from different races, genders, backgrounds and physical abilities.

Katya Mulvaney

leverage the power of video

When living in a technologically driven world it is inevitable that change will continue to be the only constant. In order for your brand...

Katya Mulvaney

hashtags, human rights and philanthropy: the influential role of social media

There is no doubt that social media has a significant influence in society, particularly in terms of popular behaviour. As Human Rights...